During High Impact Brands Conference I interviewed the special guest speaker, Dave Hannay, Global Commercial Head of Brand Equity Synovate London. He talked about recession, brands, brand equity and the importance of communication.English
Dave Hannay: If a brand panics in recession, it will disappear as a brand
During High Impact Brands Conference I interviewed the special guest speaker, Dave Hannay, Global Commercial Head of Brand Equity Synovate London. He talked about recession, brands, brand equity and the importance of communication.Andy Lopata: The move from informal networking to strategic networking
I would argue that our use of networking is still very inefficient and lacks focus. As more businesses recognise its importance, we should see a wider acceptance of its role in business and planning for its use, says Andy Lopata, one of the most im...
No bribery please! We’re British!
A new combatant in the fight against corruption has been added to the US Foreign Corrupt Practices Act and the OECD Anti-bribery Convention. Britain’s parliament has just passed a tough new bribery law, to come into force later this year. The law is ...
Lee Wilkins: Many Romanian companies are using social media in completely the wrong way!
Most people see social media as a communication to sell nonsense. That's all they do! They pump offers through the tools they use: buy this shirt, buy this car etc. But it is not the right way to do it! Social media and social networks are all about...
Public Relations is the only communications discipline to truly understand the potential of social media. An interview with Nick Andrews, chairman of the Fleishman-Hillard Brussels
Public relations is going to become ever more important as we go into the next decade. This is largely because communications is less about shouting from the rooftops (which is essentially what advertising does, especially TV advertising) and much mo...
Guy Burrow: Lobbying in Romania is not so coherent to be called an industry
Lobbying in Romania is not so coherent to be called an industry. Various interest groups try to influence decisions and employ different methods. The perception of lobbying is that it is itself a somewhat mysterious activity – they are confusing the ...
The strongest trend in public relations is the evolution toward a strategic managerial role
I believe the strongest trend in public relations is the evolution toward a strategic managerial role. Ironically, the key issues and challenges facing public relations relate to the forces that limit the management role of public relations and the d...
Newsletter PR Romania
Dosar "Pentru ce mai avem nevoie de jurnalism?"
Jurnalişti şi bloggeri germani căuta soluţii la actualele probleme ale breslei jurnaliştilor, identifică trenduri economice, sociale şi psihologice care pot influenţa parcursul jurnalismului şi oferă soluţii de depăşire a blocajului actual. Detalii >>
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Resurse online de referinta in domeniul CSR (responsabilitatii sociale corporatiste). Nume sonore ale CSR-ului autohton si international semneaza articole, analize si interviuri. Un proiect initiat de Forum for International Communications.
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Site-ul oficial al competitiei Romanian PR Award
Site-ul oficial al competitiei Romanian PR Award
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Articole, interviuri si studii de caz in domeniul responsabilitatii sociale corporatiste
Articole, interviuri si studii de caz in domeniul responsabilitatii sociale corporatiste
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Resurse online oferite de prestigiosul institute american Institute for Public Relations
Resurse online oferite de prestigiosul institute american Institute for Public Relations
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