PR Romania

Prof. James E. Grunig: Moral behavior does not occur without study, research and reflection

In this interview my distinguish guest, the noted professor and author James E. Grunig, explains the need of a new kind of interaction between public relations people and their clients, why practitioners who aspire to professional standards must band together and define what is ethical behaviour and what is not and what further steps are needed to improve the reputation of the discipline. In the last decade my way of thinking about public relations was strongly influenced by James, so it is an enormous honor to dialogue with him on public relations ethics. (Dana Oancea)

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