Articole Masurare si Evaluare in PR Cercetare pentru planificarea şi evaluarea campaniilor de relaţii publice
Cercetare pentru planificarea şi evaluarea campaniilor de relaţii publice - Bibliografie
- 23 Ianuarie 2009 |
- Walter K. Lindenmann
Index articole
Advertising Research Foundation, 1990, ARF Guidelines Handbook: The Advertising
Research Foundation Compendium Of Guidelines To Good Advertising, Marketing and Media Research Practice, New York: Advertising Research Foundation, 641 Lexington Avenue, New York, NY 10022
Babbie, Earl P., 2000, The Practice of Social Research, 9th Edition, Belmont, California: Wadsworth
Broom, Glen M. and David M. Dozier, 1990, Using Research In Public Relations: Applications To Program Management, Englewood Cliffs, N.J.: Prentice-Hall
Dillman, Don A., 1978, Mail and Telephone Surveys: The Total Design Method, New York: Wiley
Dillman, Don A., 2000, Mail and Internet Surveys: The Tailored Design Method, New York: Wiley
European Society for Opinion and ESOMAR Handbook of Market and Opinion
Marketing Research, 1998, Research, 4th Edition, available from: Central Secretariat, ESOMAR, J.J. Viottastraat 29, 1071 JP Amsterdam, the Netherlands
Hiebert, Ray E., editor, 1988, Precision Public Relations, New York: Longman
Hon, Linda Childers, 1988, “Demonstrating Effectiveness in Public Relations: Goals, Objectives and Evaluation,” Journal of Public Relations Research (Spring), 10:2, 103-135
Institute for Public Relations, 1999a, Guidelines for Setting Measurable Public Relations
Objectives, The Institute for Public Relations, University of Florida, P.O. Box 118400,
Gainesville, Florida 32611-8400. (Also available at www.instituteforpr.com)
Institute for Public Relations, 1999b, Guidelines for Measuring Relationships In Public Relations, The Institute for Public Relations, University of Florida, P.O. Box 118400,
Gainesville, Florida 32611-8400. (Also available at www.instituteforpr.com)
Institute for Public Relations, 2001a Selling Public Relations Research Internally, The Institute for Public Relations, University of Florida, P.O. Box 118400, Gainesville, Florida 32611-8400. (Also available at www.instituteforpr.com)
Institute for Public Relations, 2001b, Guidelines for Formative and Evaluative Research
in Public Affairs, The Institute for Public Relations, University of Florida, P.O. Box 118400,
Gainesville, Florida 32611-8400. (Also available at www.instituteforpr.com)
Institute for Public Relations, 2001c, Toward An Understanding of How News Coverage
and Advertising Impact Consumer Perceptions, Attitudes and Behavior, The Institute for Public Relations, University of Florida, P.O. Box 118400, Gainesville, Florida 32611-8400. (Also available at www.instituteforpr.com)
Institute for Public Relations, 2003, Guidelines for Measuring the Effectiveness of Public Relations Programs and Activities, The Institute for Public Relations, University of Florida,
P.O. Box 118400, Gainesville, Florida 32611-8400. (Also available at www.instituteforpr.com)
Lasswell, Harold D.,1948, “The Structure and Function of Communication In Society,” Pages 37-51, in Lyman Bryson, editor, The Communication of Ideas, New York: Harper.
Lindenmann, Walter K., 2001, Research Doesn’t Have To Put You In The Poorhouse, available from: The Institute for Public Relations, University of Florida, P.O. Box 118400,
Gainesville, Florida 32611-8400. (Also available at www.instituteforpr.com)
Lindenmann, Walter K., 2002, “Fine Tuning: Five Strategies For Assessing The Effectiveness Of Public Relations Programs,” Currents, a publication of the Council for Advancement and Support of Education, February, Pages 30-35.
Stacks, Don W., 2002, Primer of Public Relations Research, New York: The Guilford Press.
Sudman, Seymour and Norman M. Bradburn, 1982, Asking Questions: A Practical Guide To
Questionnaire Design, San Francisco: Jossey-Bass, Inc.
Dr. Walter K. Lindenmann este consultant independent, specializat în servicii de cercetare, măsurare şi evaluare în domeniul Relaţiilor Publice. A activat până în 2000 în cadrul agenţiei internaţionale Ketchum, unde a pus bazele departamentului de cercetare şi evaluare în PR, departament pe care l-a coordonat timp de 12 ani în calitate de Director de Cercetare.
Anterior acestei poziţii, a petrecut 2 ani ca manager al Opinion Research Corporation, filiala din New York şi peste 10 ani ca preşedinte al Group Attitudes Corporation, divizia de cercetare a Hill and Knowlton, Inc.
A coordonat peste 1.500 de proiecte de cercetare în PR, public affairs, marketing şi advertising, foarte multe dintre acestea fiind realizate pentru mari corporaţii, organizaţii de servicii financiare, asociaţii industriale, agenţii guvernamentale şi organizaţii caritabile.
Studiile doctorale în cadrul Columbia University.
Traducere Corina Pîrv, Forum for International Communications
Articolul a fost publicat de către Institute for Public Relations, mai 2006 sub titlul “Public Relations Research for Planning and Evaluation”. Copyright 2006 Walter K. Lindenmann. Copyright Institute for Public Relations. Copyright Forum for International Communications pentru versiunea în limba română. Reproducerea totală sau parţială a acestui text se face numai cu acordul deţinătorilor dreptului de autor.
